A Few Words From One Of Our Artists
Booking, Management, Marketing and Merchandising Agreement
31 Records was founded with the idea of helping inexperienced and undeveloped artists; those who are just starting out, rookies essentially or maybe those who have been around for a while and can't quite figure it out. In our experience, we find that it's not the music that musicians have a problem with, it's the business behind it. Our ultimate goal is to ensure your business affairs are being tended to and that you're taking a professional approach to your career and not treating it like a hobby.
There are a few things that make 31 Records different than other labels and agencies:
1. No 360 deals. Artist keeps 100% of royalties.
When you're working with another label or agency they're typically going to take a percentage of your music, merchandise and performance royalties. It's pretty straight forward, when you make more money you have to pay your label or management more money. We don't feel this is necessary. Whether you have an excellent month or an average one we do the same job regardless so why pay us more?
2. No contracts. Open month to month agreements. Cancel any time.
We wouldn't want an artist to feel like they're stuck in a bad situation with their label. In fact, on a daily basis we hear from artists about how badly a label or management agency treated them. It would be horrible to not be happy with your label and be stuck in a contract. You won't have that problem with 31 Records. If you don't like how we handle your career you can cancel at any time. We also have this clause because we understand that our role is to be a stepping stone for you. We're getting you ready for the next level in your career. Sometimes the next best thing for you is another label or agency. We're not going to hold you back. If you're at that point that means we've done our job. We're happy to see you go if it's best for you. In our eyes we just built up another solid connection in our network. You won't forget about 31 Records, the label that helped you grow.
3. No artistic direction. No creative control.
We don't tell you how to write your music. While we do conduct a music review in phase 2 of our business plan you'll always have final say on your songs and the final product that is released. We're here to give you feedback and be your filter but never to control you and your music.
What happens if you choose to move forward?
Your new manager, Jace or Matt, will reach out to you with our welcome email that requests everything we need from you to set up your account. We're asking for your music, links, photos, logos, goals, plans, budgets, etc. We'll also have you set up your social media accounts and start your campaigns.
About once or twice a month you'll have a video chat or phone call with 31's owner, Joe Domenech. With him you'll discuss your goals and plans and then he hands off those notes and ideas to Jace and Matt, they're your go to guys at 31. Their job is to make sure all correspondence is handled in order make your plan come to fruition. They'll be the one to answer all your questions, help you step by step with our services and will be working with you most to make sure you're doing all you can to progress your career.
After you start submitting the assets we asked for in the welcome email the first thing we set up is your page at thirtyonerecords.com. This is your new headquarters where all of your fans will always be directed. Your site is fully customizable, you can design it however you'd like. When we have your songs up then it's time to getting views on your page. So how do we do that?
There are 4 methods of marketing that we conduct at 31 Records:
1. Social media automation. You're going to see your Instagram numbers rise immediately as we take a global approach at building your brand. Our software allows you to target any interest and saves you the thousands of taps per day following people to come to your page. This allows you to focus on your DMs and building 1 on 1 relationships with your fans.
2. Email marketing. There's no better proven or tested method for marketing and advertising than having an email list. Fans that subscribe to your list are those who are already interested in you, who are going to listen to and share your music, who are going to buy your merch. Your email list is your spark for the buzz you try to create when promoting your brand. Maybe on your first single you have 500 people on your email list. By your 5th single, how many thousands of people are on that list? How many thousands of people are going receive your new song in an instant?
3. Facebook ads. We have a shared budget across the roster. Unlike social media automation, we use Facebook ads for a more target approach based on interest and location. We'll run our ads in your hometown first then the surrounding areas where you're scheduled to play shows..
4. Press release. Our business plan is broken down into phases. Phase 1 is essentially getting you used to our system and cleaning up your graphics,logos and photography. In phase 2 we review your music and start booking shows. By the end of phase 2 you'll be looking sharp, presenting the best music you're making and you'll have a buzz generated. Now we can do a press release and send you out to the bloggers, journalists, radio stations, Spotify playlist placements, etc. When we have a well groomed and tested product, media outlets are more eager to work with you. If I tell a blogger "please blog about this good song" it's going nowhere. If I tell this "this artist has 1,000 streams per day and 5,000 people on their email list" that's where ears start to perk up. Your press releases will be where you start gaining national traction.
There are 3 routes we take with booking shows:
1. Since we don't take any of your performance royalties you are free to work with anyone you'd like. You probably have a network of venues, booking agents and promoters. Please continue working with them, building your network and send them over to us.
2. WE of course have a network of venues, booking agents and promoters to shop you around to. We'll always guarantee pay for shows we negotiate with a 3rd party.
3. No 3rd party promoter or booking agent, we rent a venue and promote your show. We focus on this method more because without the middle men in the mix we get paid better so we can pay you better. We'll start with shows every 4-6 weeks in your local area and hopefully get it to the point that it's 4-6 times a week.
Easy merch solutions.
Our artists have better things to focus on than printing labels and going to the post office so we handle all the processing and shipping of merch bought through our store. The artist gets paid minus the cost of the item so if it sells for $20 and cost $5 the artist gets paid $15.
31 Records is here to over see your career and provide our knowledge, advice and experience for you every step of the way. To be clear on our management style, like your music, you'll always have final say on your career. We want you to feel happy and comfortable with our relationship and services so the choices and decisions made are up to you.
At this label, you're in control.